About Us
Eleven advisors, four offices, twelve markets, and a hard cap of forty active mandates. What follows is how the firm actually works.
Our Story
In 2009 Elliot Vance took on a Brickell waterfront house that had been on the market for fourteen months. He rephotographed it in November light, rewrote the copy around the architect rather than the square footage, and sold it in six weeks at four percent over the last asking price. That became the method.
Seventeen years later the firm is eleven people in Miami, New York, Los Angeles and Dallas. We have turned down more mandates than we have taken, because the model only holds if every client speaks to the partner who signed them. Forty active files at a time, no exceptions.
Three positions we have held since the first file, and which cost us business often enough to prove they are real.
Every residence has one reason it is worth what we say it is worth. We find it, and the presentation is built entirely around it.
No handoffs to a junior after the paperwork. The advisor at the first meeting is the one negotiating at the last.
If we cannot move a property in a reasonable window at a defensible number, we tell the owner rather than take the listing.
The Practice
We do not outsource valuation, photography direction or negotiation. The people who price a residence are the people who present it and sit at the table for it.
Valuation Research
Comparables drawn from closed files and off-market transactions we were party to, never from portal estimates.
Architectural Staging
Furniture, light and photography scheduled to the building. We have delayed a launch three weeks for the right sky.
Private Marketing
A vetted buyer list of 1,900 names receives every residence before any public launch.
Negotiation
One partner holds the file from first offer through inspection, appraisal and final walkthrough.
Milestones
One office added roughly every four years, each opened by a partner who already lived there.
Founded in Miami
Two advisors, one Brickell office, and a waterfront house that had sat unsold for fourteen months.
New York opened
Julian Ward joined to build the Northeast practice around Back Bay townhouses and Manhattan full-floor residences.
West Coast practice
Marcus Reed opened Los Angeles, extending to San Diego and Seattle within two years.
Eleven advisors, twelve markets
Dallas opened in January. The cap on active mandates stayed at forty.
The Advisory
Managing Partner · Miami
Eleven years underwriting Florida coastal development before founding the firm in 2009.
Director · Los Angeles
Represents architect-built homes across Los Angeles, San Diego and Seattle.
Director · New York
Fifteen years on historic townhouses and full-floor tower residences.
Head of Research · Dallas
Builds the valuation model behind every mandate the firm accepts.
Four stages, whether you are buying or selling. Most mandates run eight to sixteen weeks from first call to closing.
Thirty minutes, no obligation. We ask what you own or want, and what timeline is real.
A written valuation, a comparable set you can check, and the argument we intend to make.
Photography, floor plans and private circulation to the buyer list before any public launch.
One partner through offers, inspection and appraisal, and a closing file you can read.
We will tell you what it is worth, how long it should take, and whether we are the right firm to represent it.
